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October 2014

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Oct 31 2014

The Need to Embrace Mobile

By the end of 2014, mobile search volume will exceed desktop search volume. We are entering into the new era of mobile marketing, and those who embrace this change will set themselves up for success in the future.   According to comScore, 53% of the time spent on the web comes from smartphones and other mobile devices. In addition, Google reports that 80% of smartphone users research purchase decisions on their phones and 94% search for local information. Mobile is the future and this is even truer for local businesses whose customers...

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Oct 24 2014

9 Ways to Handle a Bad Review

We all know how difficult it is to run a business, and frankly, no business is perfect. But there are those who seem to be doing something right. Although these businesses may have a great reputation now, they did not start out on top.   What makes one company really stand apart from the rest? The level of service. Unfortunately, there are going to be areas of your service that some of your customers deem unsatisfactory or even poor. Nowadays, everyone gets a bad review on sites like Yelp, Amazon, or Google...

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