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Content Writing

Sales Selling Commerce
Apr 07 2016

3 Key Digital Marketing Strategies to Increase Sales

Hit Social Media Hard With Paid Ads Paid social ads have the power to create instant brand awareness, and drive a host of users ready to spend directly to your website. While anyone can start a paid ad campaign, very few can do it effectively. A successful paid ad campaign requires expert knowledge of your business and what each social media network has to offer. Only a good digital marketing agency can put this information together.   To increase engagement, they can help you run Instagram and Snapchat accounts. If your customers are...

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Mar 23 2016

7 Digital Marketing Predictions To Use To Your Advantage

Digital marketing is continuously evolving along with the technology around it. As social media, smartphones and video content dominate advertising, marketing trends are becoming more sophisticated to align with this. With all of these different channels, marketers need to be aware of all the different avenues where they can showcase their products and services. With that in mind, here are some marketing predictions that can be used by savvy marketers, brand manager and business owners to increase to drive engagement and ultimately increase their revenue. Content Marketing Content marketing is...

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Mar 09 2016

Why A Subscription Model Is the Winning Strategy To Promote Your Services

If you are in the business of selling content—whether that means lectures, courses, webinars, how-to books, etc.—there are many different ways for you to price your services. However, the million-dollar question remains: how do you draw customers in? You could try to sell all of your content packaged under a single, large fee. But can you convince your customers to pay that hefty price upfront? A higher asking price tends to drive customers away. Another idea might be to offer an entry-level option that will give customers a taste of your services....

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Feb 23 2016

The Must-Know Web Design Tips to Build Patient Loyalty

For many people, your website will be the chance to make a great first impression, as well as, their preferred method for engaging with you regarding their health, once they become your patients. While a website re-design only seems like an aesthetic change, it can actually be a powerful tool for improving patient loyalty. Here are the key components to having a successful website: Responsive Design Your patients have a wide variety of internet-enabled devices, and a variety of browsers they use to view your website. If your website isn’t available on one...

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The 8 Types of Content That’ll Strengthen Your Medical Blog
Feb 15 2016

The 8 Types of Content That’ll Strengthen Your Medical Blog

As we outlined previously in this blog, medical practices need to take advantage of social media and blog content in order to reach out to consumers increasingly reliant on the internet for their medical questions. But if you’ve never blogged before, you’re probably wondering how you can keep writing without repeating yourself. To help get you started, here are 8 types of blog content you can use to keep your blog fresh and interesting. 1. Opinion Pieces Many bloggers will advise you to post your most controversial opinions online, but this might...

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May 15 2015

4 Tactics for Awesome SEO Content

4 Things to Keep in Mind When Creating Awesome SEO Content   In the realm of SEO, there are many factors to consider. From choosing your keywords to analyzing site traffic, and even staying on top of Google’s many updates, there’s a lot that this three-letter acronym encompasses. And creating content, not just words on a page but quality content, is one of the most important parts of SEO.   Here’s some things to consider when producing content for your website.   1. Headlines, Shmeadlines, Said No One Ever! This headline may have been a bit dramatic,...

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Content-Writing
Feb 13 2015

Defining Our Best Practices for Content Writing

Content is one of the most significant factors when it comes to search engine optimization. Simply put, we can create all the content we want, but that doesn’t mean that writing more content equals getting better rankings. If you think about it, your users are the ones who determine if your content is informative and relatively simple to follow – so in essence if you get SEO content writing done the right way and please your users, you have created a solid foundation for your website to rank. The purpose...

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