Google Analytics, the most widely used website statistics service is a service offered by Google for free which generates statistics about the visitors to a website. The product focus at marketers rather than webmasters and technologists who originally helped the web analytics industry grow. Currently, Google Analytics is used on around 57% of the 10000 most popular websites. According to another market share analysis, Google Analytics is used on around 49.95% of the top 1 million websites.

 

Google Analytics can track visitors for all referrers that include search engines, display advertisement, pay-per-click networks, e-mail marketing and digital collateral like links within PDF documents.

 

 

Alexa, a California-based subsidiary company of Amazon.com is known for its toolbar and website. After being installed, the toolbar collects data on browsing behavior which then gets transmitted to the website where it’s stored and analyzed and is the basis for the company’s web traffic reporting. According to Alexa, its website is visited by around 6 million people every month.

 

 

KeyCompete is an online keyword research tool that lets an organization know what their competitors are using on their pay-per-click campaigns. It also lets them identify the competition being bid on keywords. After subscribing to KeyCompete, the following features can be accessed

·         130+ million keywords and websites

·         Keyword search estimates

·         Website and keyword ratings

·         Website and keyword tracking with Watch Reports

·         Competition reports with keywords that might be missed out on

·         Long tail reports and lot more

 

SEOmoz as a brand has created quite an impression in the market. The site is a premier place for people looking for useful resources and tools to serve their needs related to SEO.

SEOmoz offers a whole lot of tips related to SEO that’s a great source to learn about how to optimize website properly to gain better visibility in the search engine.

 

Widel has a link popularity tool which helps webmasters locate pages linked to their site. It also has a meta-tag analyzer tool examining the meta-tags, keyword density, page load time and others. Another Widexl tool, Search Engine Saturation, checks the links to websites on 6 search engines.

 

 

SEO Logs has On-Page Search Engine Optimization tools such as WebPage SEO Optimizer and Keyword Difficulty Check which analyze webpages for keyword optimization. Keyword Difficulty Check measures a keyword’s difficulty level to rank in search engines. SEO Logs has other tools are Backlinks Analyzer Tool, HTTP Headers and Status Check Tool, Domain Age Check, Alexa Rank Comparison and AdSense Profit Calculator.

 

One of the popular link analysis tools, Link Diagnosis allows the organization to examine link competition by providing main details about links of competitor. The results report anchor text, PageRanks and so on. However, Link Diagnosis is supported only by Firefox.

 

 

IWEBTOOL has several tools such as

·         Google PageRank prediction to predict ranking in Google

·         Link Popularity to count the links of a domain on search engines

·         Website Speed Test that measures site loading time