Search engine optimization pricing is based on 8 models

 

1.      Hourly Consulting. Charging by the hour is the simplest way to price a project. Rates vary with the lowest, entry-level folks to mid-tier consultants and high-demand firms.

 

2.      Project Based Consulting. Many search engine optimizers use the business model that is common to web development agencies charging a flat fee. The total price is based on time, effort and people involved in the project.

 

3.      Contract Services. A dozen of individual services such as directory submission service, link building & publicity campaign, SEO consulting services are offered by plenty of SEOs. These present a single price for a set amount of work, though many of them are thought to be customized and have modified pricing.

 

4.      Standard Profit Sharing. Profit sharing based compensation is offered by limited search engine optimization providers. It includes a small down payment to start work and then a percentage of revenues from sales through websites. It can be a good option for SEOs having great confidence in their abilities and ready to assume a significant share of risk.

 

5.      Modified Profit Sharing. Modified profit sharing includes a clause giving the SEO firm a cut prior to any expenses and even setting minimum payment. Other modifications similar to Pay-Per-Action or Pay-Per-Lead can limit a risk.

 

6.      Monthly Retainer. This can be good model for companies looking to retain clients over a long period of time. The system can be modified so that as part of the retainer different prices are charged during development, marketing and ongoing maintenance. But it can be misused by those claiming the site to lose rank if the customer cancels.

 

7.      Pay for Rankings. One of the interesting strategies employed by search engine optimizers. You pay one price for reaching a certain page of a particular result, another price for another position and so on, with particular ranking bonuses.

 

8.      Pay for Traffic. Pay for Traffic system treats search engine optimization very much like Pay-Per-Click. It does measure the SEOs work and can get messy as the quality of traffic doesn’t get measured.          

The search engine optimization pricing may also be affected by

·         Size and complexity of website

·         Size of brand or organization

·         Project difficulty/Ranking competitiveness

·         Personality issues

·         Reputation, notability and demand for the SEO firm

 

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