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We track and aggregate anonymous behaviors across targeted sites. Our technology employs tools and partners to aggregate more than 100 million unique Internet users, giving us the ability to accurately draw intelligent conclusions about people’s interests and categorize them into qualified audience segments. This in-depth analysis enables us to reach the target segment more effectively.
Our proven methodology is to begin with a Discovery phase of targeting fifteen channels (Behavioral and Contextual), and also commence site retargeting by selectively pushing relevant material to a portion of the traffic coming to the client’s site.
Targeting a specific marketplace is about understanding the client’s audience: What sites and pages is the target audience looking at? What are they reading? What are they shopping for? Which search terms are they using? What behaviors are they exhibiting that represent intent? Depending on the results of the Discovery campaign, in close
collaboration with our client team, we will develop a prudent mix of contextual and behavioral campaign to maximize online exposure and audience reach. Our methodology in product offering is unmatched as we have a product for every stage of the sales funnel, reaching users who are actively looking for the client’s site’s related content.
Upper-funnel: Increase awareness and web leads by casting a wide net in a contextually relevant environment across all related sites. These placements are low cost, high reach. We recommend a seasonal covering through the spring and summer presence within these channels – it will prove to be a necessary upper funnel staple in the client’s campaign.
Mid-funnel: Increase consideration and web leads by reaching users who are actively performing behaviors related to the client’s ideal audience through Content-related Behavioral Targeting. By tapping into contextual as well as intent-based behavioral targeting segments, you are able to reach specific lifestyles and markets.
Our BT segments are defined by the following:
1. Articles users read
2. Keywords/terms users search for
3. Frequency of visits to relevant contextual sections
4. Tools users use online
With the Discovery campaign during the first month, we are able to run the client’s campaign across the entire Network and provide a report back outlining which Behavioral Segments performed best. This will give the client the basis of the information needed to optimize contextual and behavioral campaigns.
Lower Funnel: Continue the conversation by reaching users who have already visited the client’s site with site retargeting, which allows the client to remain on the forefront of the user’s mind. Site retargeting is an anchor with many of our clients; it is an excellent complement to our behavioral targeting products. In addition, the client’s monthly campaign will be divided into Contextual and Behavioral ads with initial emphasis on Contextual and then gradually fine-tuned with results.
Campaign Optimization – Intact Info is able to optimize across all placements by CTR or CPA. We are also able to adjust budgets and placements throughout the year as needed. In summary, our Behavioral Targeting, Contextual Targeting and Site Retargeting solutions via our Targeting Marketplace are proven to work. Our methodology and business philosophy provide the foundation for the partnership we have with each of our clients.
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