At Intact Info, our roots are in Search Engine Optimization. SEO is a technical field that is heavily driven by the desires of Google, the largest (but not only) search engine in the world. As a Google Certified Partner, we have the experience and insider knowledge of the workings and requirements that your website needs in order to rank highly on search engines. If your website traffic is not where it needs to be and your visibility or rankings are below what you expect, then contact us and we’ll get you moving in the right direction.
Have you ever wondered why some sites show up at the top of Google searches and other, similar sites don’t? All of the sites that rank at the top of Google searches have one thing in common: great SEO. SEO is one of the most important components of a digital marketing campaign because it is designed to improve your visibility online through search engines like Google, Yahoo, and Bing. Most users don’t look past the first few pages of results when searching for information, which is why all websites try to rank on the first page for their targeted keywords.
How does Google determine the rankings for specific keyword searches? Well, it’s a bit complicated. The first thing you should understand is that Google’s main objective is to give users exactly what they’re looking for. So when a user searches for a certain keyword, Google utilizes a complex algorithm to determine which web pages are the most relevant for the user. There are more than 200 ranking factors that Google uses in their algorithm, and they make an average of 550 updates per year!
Because Google is constantly updating their algorithm, a website’s ranking can fluctuate and even change dramatically within a short period of time. One of the most well-known Google algorithm updates, Penguin, penalized websites that utilized low quality backlinks by severely dropping their rankings. Google, Yahoo, and Bing all have guidelines that outline their best practices for webmasters and SEO analysts to follow in order to avoid getting penalties. It takes experience and close monitoring to detect a penalization early in order to minimize losses in rankings, and therefore traffic to your website.
Over the years, our SEO analysts have seen it all. They can quickly determine the factors that are preventing your website from ranking higher, and make the necessary changes to increase your share of the traffic. However, it doesn’t end there. Although high search rankings are certainly important, our ultimate goal is to help your prospective customers convert. Our SEO analysts work with a team of digital marketing consultants, Social Media experts, experienced content writers, and technical programmers to enhance the user experience on your website to drive sales.
At Intact Info, we know what Google wants to see and how to get your website at the top of search rankings for your targeted keywords. We look at the “big picture” and only use White Hat best practices to avoid devastating. Best of all, we’re not just an SEO, but a full-service digital marketing agency. We work closely with you to form a unique strategy to help you reach your goals.
Find out how you can grow your business online with the support of an experienced digital marketing team. Take a minute and contact us at 1-888-986-7736 for your free consultation.