With all of the digital marketing channels available today, it can be difficult to decide which ones will provide the best return for your company. However, one method that consistently provides great ROI for our clients isn’t new at all. Through email marketing, businesses possess the ability to drive sales by sending highly targeted and personalized messages in real time to their targeted audience.
Email Marketing
Email marketing campaigns continues to be one of the most effective methods to reach your audience and is one of the easiest methods of reaching mobile users!
With its versatility, emails can be personalized to include current promotions, coupons, or to keep your users informed. Email campaigns can be used in conjunction with any other digital marketing service and it can be one of the most cost-effective tools to increase your ROI. At Intact Info, we have the skills and experience to help you grow your business through strategic, targeted, and data-driven email campaigns.
Connect with your customers on a personal level.
Benefits of Email Marketing
Maximizes ROI and is more cost effective than traditional advertising
Increases brand loyalty and sales through personalized engagement
Improves tracking by providing real-time data on campaign effectiveness
Expands brand awareness with easily shareable content
Key Statistics
Every dollar spent on email marketing brings in an average return of $44
67% of consumers prefer to be contacted by businesses through email
91% of consumers check their email at least once a day
Our Approach
1
First, we perform a thorough examination and study of your business, industry and target audience. We also take an in-depth look at what’s trending, what your target audience is most interested in, and how your competitors are operating in the same sphere.
2
Our creative teams develop email content that is instantly engaging through subject lines and content that grab attention. We design content that is aesthetically pleasing, and most importantly, we deliver your message in a way that feels authentic and meaningful.
3
Next, we’ll begin A/B testing. This process will give us critical information on who is opening your emails, what kind of device they’re using, and which images and headlines prompted the most click-throughs and the highest conversion rates.
4From here, our digital marketing experts will refine your campaign. We’ll make sure that the right message is getting to the right consumers at the right time. And that level of personalization is required to turn the casual visitor into your regular customer.
5
Every month, you’ll receive a detailed report on all of your marketing campaigns, including email marketing. At Intact Info, we believe in full transparency with our clients to keep them informed of their progress.
Email Marketing FAQs
Can my business benefit from email marketing?
Every company can benefit from email marketing in some way because it helps businesses form authentic connections with consumers on a personal level. However, email marketing will prove more effective for some types of business than others, depending on their goals.
Hasn’t email marketing become outdated?
Email is still a highly effective way of reaching customers and driving sales. Because most people check their email messages on their smartphones several times a day, it’s all about getting the right message, to the right person, at the right time. That’s why a big part of our process is research and data analysis.
How frequently should emails be sent?
It depends on your target audience, but our data driven approach to email marketing will determine the optimal distribution frequency based on research and testing.
How do I ensure my company’s emails don’t end up in the spam folder?
Through research and testing, we determine the types of messages that your audience loves to receive! By increasing engagement and giving your audience what they want, we decrease the chance that your message will be sent to spam.