Importance of SSL Certificates for Your Website
SSL stands for Secure Sockets Layer and is a type of certificate that tells your visitors and search engines that your website is secure. It protects sensitive information from being stolen or manipulated by hackers and other cyber criminals. This is especially important for ecommerce websites to protect credit card numbers and other private information that users provide.
Websites with SSL certificates start with “https” and usually feature a green lock icon next to the URL. SSL certificates perform several functions:
- Authenticates your website so visitors know you are who you say you are
- Creates a secure connection between a customer’s web browser and your server
- Recognized by search engines as a ranking factor to determine rankings
Key Statistics
- 70 percent of online shoppers have ceased an online transaction because they did not trust the method they were using
- 53 percent of that number indicated that the business could have prevented this loss of sale if they had used an SSL certificate.
- 78 percent of online shoppers indicated that they believe a seal means their information is safe and secure
Benefits of SSL Certificates
- Optimizes your conversion rate by improving visitor trust in your site
- Potential to increase your rankings as Google sees security as a top priority
- Allows your site to accept credit card payments according to PCI Standards
- Enhances your brand power and image
Our Implementation Process
- We take your purchased SSL certificate and verify domain ownership
- We install your SSL certificate onto your website’s server
- We modify your website URLs to display “https”
- We test to ensure that all URLs are working correctly
- Visitors will now see that your site is secure
Bottom Line: It Improves Customer Trust
SSL certificates produce a significant amount of trust between a customer and a business. which guarantees a better consumer experience and an increase in conversions.
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Source: Gardner Research, Comodo