July 2015 |
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July 2015

Jul 28 2015

Combining Online and Offline Marketing to Bolster Your Brand

Don't Be Turned Off by Offline Marketing No matter how much you invest in your online efforts, or digital marketing, you’d be remiss to ignore offline efforts entirely. As a small business owner, you are your best brand ambassador and you represent your business, practice, product, or service. So wherever you are and whatever you do, you have an opportunity to promote your business.   In a very broad and school-yardy kinda way, it’s all a popularity contest. The goal is to increase the popularity of your business via marketing efforts. So why...

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Jul 08 2015

SEO and Marketing

How to Increase Traffic AND Conversion Rates   Search engine optimization (SEO) has traditionally been able to improve your site’s traffic, performance, and ultimately achieve high organic traffic all on its own. Now in 2015, although still incredibly important, SEO is only one component of what is available and necessary in the online marketing world. In order to maximize your online efforts, you will need both SEO and marketing to beat out your competition.   Although different, marketing and SEO ultimately work simultaneously to achieve the same end goals. Understanding the advantages of each cross-channel will...

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