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November 2014

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Nov 28 2014

Top 4 Reasons Why You Should Care About Online Reviews

People are turning to the Internet before deciding which restaurant to go to or before purchasing a product. Long gone are the days where we just happen to purchase a new product solely on brand trust. Sites such as Yelp, Amazon, TripAdvisor, and Google+ are providing your customers with the ability to leave reviews for other customers. So word-of-mouth is still a powerful marketing tool that you should take advantage of.   1. Positive Reviews Encourage Customers’ Purchasing Decisions Offer incentives for your customers to leave positive reviews online and then take the...

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Nov 12 2014

Translate More Business with a SEO Campaign

Search engine optimization (SEO) is the backbone of a successful online marketing campaign. Your SEO Analyst works as a translator for you (the client), your potential customers (the user) and the search engines’ Bots (like Google) to successfully communicate a conversion. Your Website Is Our Business Your website, like your business, is unique. A true one-of-a-kind in a sea of hundreds of thousands of other websites all competing to be first in their industry. Like people, websites are organic; they grow, evolve and even get “sick” as they are exposed to the...

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Nov 10 2014

Promote Your Business on Social Media

Social media is a powerful tool that businesses can use to promote their services and products and reach out to current and potential customers. Unfortunately, many businesses today struggle with maintaining their online presence. These social media giants are providing convenient methods for businesses to reach out to customers effectively. Here are a few tips on how to use them properly.   Facebook This social media giant is the most important platform to use; many businesses already have a page created, but are not actively present. The key to using Facebook accurately is...

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