What are the Best Strategies to Get Local Business? By now, I’m sure you’ve noticed that Google has recently changed the way it lays out its search results. In many searches, it’s not surprising to see a rectangular map that shows up at the top right corner filled with red dots, as well as …
Website Penalty? Remove: Penguin, Panda, Hummingbird & Pigeon The year 2014 saw an increase in the number of websites with a Google penalty. From Penguin to Panda, the updates in SEO for 2014 were ground-shaking to say the least. It is estimated that Google makes anywhere between 500-600 changes to the algorithm each year (source: …
Niche marketing is different from general mass marketing because the target audience tends to be very specialized and smaller – hence the term niche. When you are working in a niche, whether it’s a particular demographic segment or financial segment, you have very different demands than companies who work in a mass-market. In many ways, you are …
By now, you have probably heard about the infamous cyber attack on Sony Pictures Entertainment that took place on November 24, 2014. The hackers stole terabytes of private information and permanently deleted original documents on Sony computers. Further damage was done to Sony when the hackers released all of their private information online and posted five …
Why do you Need a Strong PPC Campaign for your Business? Many businesses often question why it is necessary to pay for ads when you can simply rely on free organic search results. In other words, why spend money if you don’t have to? Although Google doesn’t charge websites to rank them organically on their …
Marketing Basics There are many strategies and techniques you should use to help you market your business, but one strategy you cannot ignore is split testing. Also known as AB testing, split testing allows you to determine what works and what doesn’t when it comes to landing pages, content, ad copy, email, and more. …
It’s easy to forget and push email marketing aside when you have so many social media channels readily available at your fingertips. I’ll let you in on a little secret in growing your business: it’s all about building relationships with your customers! Social media is not the only method to reach out to customers. Email …
People are turning to the Internet before deciding which restaurant to go to or before purchasing a product. Long gone are the days where we just happen to purchase a new product solely on brand trust. Sites such as Yelp, Amazon, TripAdvisor, and Google+ are providing your customers with the ability to leave reviews for …
Search engine optimization (SEO) is the backbone of a successful online marketing campaign. Your SEO Analyst works as a translator for you (the client), your potential customers (the user) and the search engines’ Bots (like Google) to successfully communicate a conversion. Your Website Is Our Business Your website, like your business, is unique. A true …
Social media is a powerful tool that businesses can use to promote their services and products and reach out to current and potential customers. Unfortunately, many businesses today struggle with maintaining their online presence. These social media giants are providing convenient methods for businesses to reach out to customers effectively. Here are a few tips …