Hit Social Media Hard With Paid Ads Paid social ads have the power to create instant brand awareness, and drive a host of users ready to spend directly to your website. While anyone can start a paid ad campaign, very few can do it effectively. A successful paid ad campaign requires expert knowledge of your …
Considering the increasing success of digital marketing strategies, a huge number of digital marketing agencies have grown to meet the demand. But how can you pick one of these agencies and be assured that your business will be in good hands? To get ahead of an increasingly competitive digital market, you’ll need to find an …
Digital marketing is continuously evolving along with the technology around it. As social media, smartphones and video content dominate advertising, marketing trends are becoming more sophisticated to align with this. With all of these different channels, marketers need to be aware of all the different avenues where they can showcase their products and services. With …
If you are in the business of selling content—whether that means lectures, courses, webinars, how-to books, etc.—there are many different ways for you to price your services. However, the million-dollar question remains: how do you draw customers in? You could try to sell all of your content packaged under a single, large fee. But can …
When people think of social media sites, the first sites to come to mind will almost always be Facebook and Twitter, and rightly so: these sites take up the number one and number two spots of the most popular social networks, respectively. For this reason, digital marketing tends to focus on these two behemoths of …
For many people, your website will be the chance to make a great first impression, as well as, their preferred method for engaging with you regarding their health, once they become your patients. While a website re-design only seems like an aesthetic change, it can actually be a powerful tool for improving patient loyalty. Here …
As we outlined previously in this blog, medical practices need to take advantage of social media and blog content in order to reach out to consumers increasingly reliant on the internet for their medical questions. But if you’ve never blogged before, you’re probably wondering how you can keep writing without repeating yourself. To help get …
SSL What? There are a vast number of pages online for users to browse on the Internet. But that means there are also a vast number of bogus or insecure pages that could leave a user’s information vulnerable. That’s where SSL certificates come in. Primarily, an SSL certificate (Secure Socket Layer) offers an extra …
Why URL Structure Shouldn’t be Ignored Until recently, URL structure was largely ignored from an SEO standpoint. Nowadays, however, SEOs are realizing the significant role URLs can play in Google rankings. This important substitute for an IP address informs users and search engines on what the page consists of. An ideal URL should …
Don’t Neglect Your Google+ About Section Google+ is a valuable marketing tool that has the ability to draw people to your business’ website, but it has to be set up and used correctly. Taking full advantage of Google+ and its benefits includes adding key information and paying special attention to the About section. It’s easy to …