February 2015 |
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February 2015

Feb 27 2015

SEO in 2015: 5 Myths Debunked

Search engine optimization saw a lot of changes in 2014, some good and plenty bad. Each year Google changes their algorithm 500 to 600 times, most of which are minor and go unnoticed. But some changes such as Hummingbird, Penguin, and Pigeon had significant changes that drastically changed search results. Now in 2015, we are entering a whole new ball game and it is our job to keep you informed on the SEO strategies that are outdated and simply don’t matter in 2015.   Myth 1: Links Hold More Value Than Content....

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Feb 20 2015

Marketing for Restaurants

To demonstrate the importance of local search and reviews, I will share with you a real life example. Last month, I was driving down the I-5 in Everett, Washington with my son after a hockey tournament. We were hungry and saw the freeway sign indicating some fast food restaurants nearby, so we took the appropriate exit and headed towards a Dairy Queen. This seemed to be the best choice given the 4 options on the highway sign.   On the way, we happened to pass a gas station that had a tiny...

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Feb 13 2015

Defining Our Best Practices for Content Writing

Content is one of the most significant factors when it comes to search engine optimization. Simply put, we can create all the content we want, but that doesn’t mean that writing more content equals getting better rankings. If you think about it, your users are the ones who determine if your content is informative and relatively simple to follow – so in essence if you get SEO content writing done the right way and please your users, you have created a solid foundation for your website to rank. The purpose...

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Feb 06 2015

The Value of Mobile-Responsive Websites

What is the Value of a Mobile Responsive Site? Take a moment and observe people in a public place. You will be surprised by how many Americans walk, talk, and eat as they browse the web on their smartphone. We have become a nation largely dependent on our smartphones; as of now, 67% of Americans own a mobile device and that number continues to grow year after year. So why are so many businesses neglecting the value of a mobile responsive site? Here are our top 5 reasons why you should...

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