Defining Our Best Practices for Content Writing
Content is one of the most significant factors when it comes to search engine optimization. Simply put, we can create all the content we want, but that doesn’t mean that writing more content equals getting better rankings. If you think about it, your users are the ones who determine if your content is informative and relatively simple to follow – so in essence if you get SEO content writing done the right way and please your users, you have created a solid foundation for your website to rank. The purpose of this blog is to inform you of the best practices for content writing in order to help you engage your customers and cooperate with Google. Let’s break down what we’re talking about.
Choose Your Keywords
Content is still about the proper selection and use of keywords over anything else. A keyword is a word or phrase that is inputted by a user whenever they run a query through a search engine. Before any writing can start, you will have to decide which keywords you want to target with your content. SEO content writing is all about defining the right subject matter and honing in on specific material that is relevant to your users. Keep in mind that choosing keywords solely based on their popularity is not the solution. In fact, what most SEO writers will fail to tell you is that popularity is secondary. What takes the cake is relevancy, meaning that your content matches exactly what users are looking for when they input your primary keyword.
Refine Your Choices
Typically, you will want to construct a list of no fewer than two and no more than eight keywords on a single topic. The most relevant keyword to the topic will be the primary keyword and the remaining keywords in your bank will be the supporting keywords. Your goal should not only be to write relevant content as it pertains to the keywords, but to use the primary keyword in an easy tone that flows naturally. In fact, Google knows when you are trying to twist its arm. The practice of posting a webpage that repeats the keywords to an abnormal, extreme degree to manipulate a site’s ranking in Google searches, known as keyword stuffing, is one of the many black hat tactics that can result in penalties for your website.
Optimizing the page for your keywords means putting your keywords in the right places to convince Google that your content is relevant to that keyword. Sometimes, the difference between optimizing content and keyword stuffing can be a fine line. Lucky for you, we will tell you exactly where to optimize in this guide. Make sure that you place your keywords in these 5 important locations:
Important Keyword Placement Locations:
- Page title
- Body copy
- Meta description
The rule of thumb when it comes to following our best practices of content writing is this: if you make your webpages look great and natural, keyword selection should be quite simple. Give your site a chance to rank according to Google’s standards and start optimizing the right way. If you need more help or guidance, feel free to contact us at Intact Info and test drive with our professionals who were born to help you select, refine, and optimize your keywords.