Michelle Tea, Author at
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Author: Michelle Tea

social media
Jun 19 2015

Your Guide to Maximizing Your Social Efforts

Frustrated by your lack of results on Social Media?   Do you find yourself going through the motions of posting on Social Media on behalf of your company and hating every second of it because you feel like you’re wasting your time? Are you frustrated with the lack of results your efforts are producing? Well, you’re not alone.   Nowadays, everyone and anyone is on social; my grandma posts ridiculous (and sometimes hilarious!) cat memes on Pinterest and my 2 year-old nephew has more friends than I do on his Facebook account.     So of course,...

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Apr 30 2015

Mobile Madness: Creating A Mobile Friendly Landing Page On a Budget

Creating a Mobile Friendly Landing Page on a Budget   Intact Info has the latest dish from Google about going mobile and recently, we have uncovered some inconsistencies in their testing for mobile issues. If you are using the Mobile-Friendly Test that Google is promoting, know that the tool is unable to crawl a website to the level of detail that Webmaster Tools is set to do. The Mobile-Friendly Test can only test the mobile site as a user would see it. Meaning, if your home page is within guidelines, you will...

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Apr 15 2015

A Simple Guide to Becoming Mobile Friendly (and Google Friendly!)

You already know that to compete in today’s digital marketplace, you need your website to be accessible not only through desktop computers, but smartphones as well. Recently, Google has announced something BIG: if your website is not mobile friendly to the revised guidelines by April 21, 2015 you will notice a significant drop in search result rankings. That Google has decided to enforce mobile friendliness is something new, so today, I’d like to present you with the two best options to help your business go mobile.   Option 1: Mobile Website   A mobile...

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Dec 19 2014

Marketing Basics: Split Testing

Marketing Basics There are many strategies and techniques you should use to help you market your business, but one strategy you cannot ignore is split testing. Also known as AB testing, split testing allows you to determine what works and what doesn't when it comes to landing pages, content, ad copy, email, and more.   You Already Know How Luckily, it’s very simple to perform a split test. Just like you learned in your elementary science class, the best way to conduct an experiment is to keep all variables the same except one, the...

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Oct 31 2014

The Need to Embrace Mobile

By the end of 2014, mobile search volume will exceed desktop search volume. We are entering into the new era of mobile marketing, and those who embrace this change will set themselves up for success in the future.   According to comScore, 53% of the time spent on the web comes from smartphones and other mobile devices. In addition, Google reports that 80% of smartphone users research purchase decisions on their phones and 94% search for local information. Mobile is the future and this is even truer for local businesses whose customers...

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