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December 2014

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Dec 26 2014

Beat Out Your Competitors with a Strong PPC Campaign

Online Marketing, PPC Management
by Lizzeth Flores

Why do you Need a Strong PPC Campaign for your Business? Many businesses often question why it is necessary to pay for ads when you can simply rely on free organic search results. In other words, why spend money if you don’t have to? Although Google doesn't charge websites to rank them organically on their search engine, companies spend incredible amounts of time, effort, and resources to get their websites to the top of the first page for their targeted keywords. Competition for organic rankings is fierce, and newcomers are at a...

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Dec 19 2014

Marketing Basics: Split Testing

Online Marketing
by Michelle Tea

Marketing Basics There are many strategies and techniques you should use to help you market your business, but one strategy you cannot ignore is split testing. Also known as AB testing, split testing allows you to determine what works and what doesn't when it comes to landing pages, content, ad copy, email, and more.   You Already Know How Luckily, it’s very simple to perform a split test. Just like you learned in your elementary science class, the best way to conduct an experiment is to keep all variables the same except one, the...

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email-marketing
Dec 12 2014

5 Reasons Why Email Marketing is NOT Dead

Email Marketing
by Leslee Detillo

It’s easy to forget and push email marketing aside when you have so many social media channels readily available at your fingertips. I’ll let you in on a little secret in growing your business: it’s all about building relationships with your customers! Social media is not the only method to reach out to customers. Email marketing is still a valuable tool that many businesses are not utilizing to its full potential. Email services have been here before social media and guess what? It’s not going anywhere.   Small businesses come to us...

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